Advertise & partners
Reach security engineers, pentesters and researchers
One advertising system for the whole site. Choose the Open Source Tools audience, the News & CVE audience, or both. Weekly slots, always labelled, no tracking and no third-party scripts in our own ads.
Open Source Tools
Engineers choosing a security tool. Shown on the catalogue, its categories and every tool page, except dual-use tools (no ads there at all).
- Top stripOne line under the header of every Open Source Tools page (not on dual-use tools or the submit page).2 per week · Ad
- Grid cardThird card of the tools grids (/tools and categories), same size as a listing.3 per week · Sponsored
- Tool page boxSidebar of tool pages (never on dual-use tools).3 per week · Sponsored
- Featured listingA tool already in the catalogue pinned to the top of lists with a Featured badge.3 tools at once · Sponsored
One or two plain-text lines about your security product or open-source project. No tracking pixels, no scripts.
Your tool Featured
An existing catalogue listing pinned at the top of lists. Description, licence and stats never change.
One or two plain-text lines about your security product or open-source project. No tracking pixels, no scripts.
Free submission
Open-source and source-available tools are listed for free after editorial review. The queue can take several weeks.
Submit a tool →Skip the queue + Featured Coming soon · request
Review within a few working days and a weekly Featured placement. Paying never buys acceptance or a better description.
Request the launch pack →News & CVE
Defenders following CVEs, threats and research. Cards sit outside the reporting: after the introduction of long articles, after the key facts of CVE records, at the end of the content, and in the article sidebar on wide screens. A vendor is never shown on its own CVE records, and only one advertiser appears per page.
- Homepage top stripOne or two lines right under the site header on the homepage (other page types can be switched on in settings).2 per week · Ad
- Homepage cardHomepage, under the lead record.1 per week · Sponsored
- In-article cardAfter the introduction of long articles (600+ words) and after the key facts of CVE records.2 per week · Sponsored
- End-of-content cardAfter the content of news, threat, research and CVE pages.2 per week · Sponsored
- Article sidebarRight column of articles on wide screens, not sticky.2 per week · Sponsored
Your companySponsored
One or two plain-text lines about your security product or open-source project. No tracking pixels, no scripts.
Your company · threatwire.tech · Advertise on ThreatWire
One or two plain-text lines about your security product or open-source project. No tracking pixels, no scripts.
Corner notification
A small card labelled "Ad". On desktop it stays in the bottom-right corner, outside the reading column, and changes with the pages. On mobile it is a bottom card that the reader can close; closing is respected for the visit. Never on account, admin or this page.
Packs
Open Source Tools
Every format of the tools directory.
Top strip · Grid card · Tool page box
Request →News & CVE
Cards next to the reporting and CVE records.
Homepage top strip · Homepage card · In-article card · End-of-content card · Article sidebar
Request →Open-source launch
Skip the queue: your listed tool pinned as Featured, plus a grid card.
Featured listing · Grid card
Request →Full site
Both audiences and the corner notification, same weeks.
Homepage top strip · Top strip · End-of-content card · Homepage card · Corner notification
Request →
Prices are quoted per placement and week, with discounts for packs, longer bookings and non-commercial open-source projects. There is no public rate card until the audience is measured; we share the measured numbers with every quote.
How ads are chosen
- Sold by the week (Monday 00:00 to Sunday 23:59 UTC), with a fixed share of voice per placement.
- Priority: exclusive or fixed-share sponsorships, then weighted rotation (pages that match your targeting count double), then ThreatWire's own "Advertise here" cards or, on News & CVE only, Google AdSense.
- Context only: page type, CVE vendor, tool category and tags. No cookie, no profile, no fingerprint. Repeat limits are counted in the open tab and forgotten when it closes.
- One advertiser per page, no two competitors side by side, never a vendor on its own CVE records.
- Viewable impressions (half the card on screen for one second) are sampled, clicks are all counted. Ad blockers reduce what is measured; we report measured numbers and the method.
Who can advertise
- Accepted: open-source and source-available security projects, security vendors and services (EDR, SIEM, AppSec, cloud, pentest, audits, training, conferences, data providers), security hiring.
- Declined: malware, stalkerware, hacking-for-hire, exploit or access sales; scareware and fake alerts; tokens, presales, airdrops, trading, gambling; unverifiable claims; landing pages that download files or ask for credentials; scripts, pixels and iframes.
- Ads are labelled "Ad" or "Sponsored" and never change coverage. See the editorial policy.
Request a placement
Online checkout is not available yet. Send a request: we check availability and the wording, then confirm the dates and the price with you.
Partners (non-paid)
"Partner" on ThreatWire means a collaboration, never a paid placement.
- Data and research collaborations. Shared work on CVE records, exploit tracking and the DeFi incident database. Sources and credits are always shown.
- Disclosure coordination. Help publishing a vulnerability or incident once it is safe, with the fix and the official sources.
- Open-source projects. Listing in the tools catalogue is free and editorial.
Write through the contact page. A partnership never changes a verification status, a score or a date.
FAQ
- Do I need an account?
- No, an email is enough. With a ThreatWire account (email sign-in, no password) your requests and their status are in your dashboard.
- Can I change my ad during a campaign?
- Yes. Every change is reviewed again before it goes live.
- What if a placement is unavailable?
- We propose other weeks or an equivalent placement. Nothing is booked before you agree.
- Can I cancel?
- Yes, free of charge before the first day of the campaign.
- Do you sell data about readers?
- No. Our ads use the page context only and send no data to advertisers beyond UTM parameters on the link.